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Lond's Irrational Management

Brand
HAIR MODE
Item Code

145493

Warrantey Period

No Warranty

Stock Quantity

3

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Item Description

All about Lond-style salon management, crystallized from passion



Release date: April 12, 2021

Format: A5

Number of pages: 192

Average annual income of stylists: 8 million yen!

"Not smart," "Not rational," "Down to earth"

A book that condenses the management of "Lond" is here!

"Lond" is a salon that continues to grow rapidly by adhering to the staff-first principle.

We will reveal the "irrational" salon management that keeps people from quitting, competes in the mid-price range, and thoroughly adheres to the philosophy and vision.

The management know-how that overturns the conventional notions of the beauty industry

can also be used in your salon living in the modern age.

And this time, it will be released on the same day as the Lond book by Kami Shobo Co., Ltd., a beauty specialist publisher.

CONTENTS

Chapter 1: Lond's business strategy and vision
-Staff first approach
-"Team management" (joint management by six people) and division of roles
-What are the fundamental principles and vision of Lond?
-Sharing the vision with all staff
-Lond's defensive and offensive management
-About mid-range pricing
-Lond's headquarters office, etc...

Chapter 2: Lond's customer attraction and service
-What all six representatives realized while working at contract salons
-Short, high-quality treatments that make the mid-range possible
-How we think about holidays and business hours
-Store sales that are in line with the times ・The relationship between customer targets and store locations
-What we value more than sales per staff member, etc...

Chapter 3: Lond's human resource development and social contribution
-The Lond method 2-6-2 Law of
・Early debut system
・Unique career advancement plan
・Various activities within the salon
・Mental care for each staff member
・Volunteer activities at nursing homes, local cleanup, SDGs initiatives
・Why people don't quit, etc...

Chapter 4: Lond's dream
・Future and goals
・Salon expansion overseas
・Expansion into "adjacent industries"
・Aiming to be the number one in the industry in annual sales, etc...

What is Lond

A hair salon that opened in Ginza, Tokyo in 2013.
It offers trendy hair at "mid-price" prices that are neither high nor low, and has grown into a popular store that garners overwhelming support, especially from office ladies in their 20s and 30s.
It operates 28 hair salons (including direct and franchised) in Japan and overseas, and 2 eyelash salons (as of January 2021).
It is also known as a salon jointly run by six classmates from a beauty school.
Item Code
145493
Item Name
Lond's Irrational Management
Brand
HAIR MODE
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＜Bank transfer from Japan＞

三菱UFJ銀行　西新宿支店
（普）5524863　カ）ビューティガレージ

＜Bank transfer from outside of Japan＞

BANK: MUFG Bank, Ltd NISHISHINJYUKU BRANCH
ACCOUNT NO: 5524863
ACCOUNT: BEAUTY GARAGE INC.
SWIFT: BOTKJPJT

＜利用可能なクレジットカード＞

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Contact

[Contact]

BEAUTY GARAGE Inc. Sales department-Customer experience team
EMAIL：global-info@beautygarage.jp
TEL：03-5758-1422 （+81-3-5758-1422）