Relearn Senior Basic in 21 Days
- Item Code
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227393
- Warrantey Period
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No Warranty
- Stock Quantity
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1
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Item Description
For your hairdressing career from your 40s onwards!
Relearn and update your skills for "senior customers"
Release date: May 30, 2024
Author: Egao Beauty Salon
Number of pages: 142 pages
Format: A4 variant
Japan is aging.
As customers become more mature, it has been a long time since "adult responsiveness" has been required nationwide, but it is not only "customers" who are becoming more mature.
On the other hand, it is said that the average age of hairdressers is around 27 years old.
Once they reach their 40s, they are no longer able to increase sales as they used to, and some people retire or put down their scissors.
However, because both customers and hairdressers are aging, there is a salon that advocates that "hairdressers and customers become the main players after they become "seniors".
Egao Beauty Salon is a hair salon of "EGAO", which started with a photo studio and has expanded its business specializing in senior beauty.
This salon has gained overwhelming support for marketing to seniors, accurately capturing the needs of people who spent their youth in the 80s and 90s, different from the "grandmothers" of the past.
In this book, Egao Beauty Salon reveals all of its techniques, including cutting, hair coloring, and perms, which have been reconstructed to specialize in "today's seniors (over 60 years old)".
This book summarizes all of the hair design techniques, such as "creating shapes, colors, and textures" that are unique to seniors, which are different from the basics for debuting as a stylist.
Now is the time to throw away the "grandmother-oriented" approach that just hides gray hair and has a shape that covers thin hair and volume!
Seniors are the ones who need "hair design"!
By reskilling yourself with techniques for seniors, the beauty life of those in their 40s and above will begin to shine even more.
・What you can do with this book
■ Increase your customer base! = The era in which people in their 70s and 80s are also looking for salons on review sites. There are plenty of potential customers!
■ Stylish and fun! = If you stop treating them like "old people" or "grandmas," you can build a relationship of repeat business with hair design
■ Become a lifelong hair designer = Start your career in your 40s with your customers. You can work for a long time!
Author Profile
What is Egao Beauty Salon?
Starting with Egao Photo Studio, Japan's first photo studio specializing in seniors, which opened in Sugamo, Tokyo in 2014, it is one of the "EGAO" brands that operates beauty salons, select shops (clothing stores), nail salons, and aesthetic salons.
Established as a trend maker for the senior generation, it now also operates a franchise business in the beauty salon division.
It is also well-known for its technical theories that capture the high resolution of the current mood of seniors, and is also focusing on educational support such as technical training and role-playing.
★A 21-day course that teaches the basics reconstructed for seniors★
Day 1
Key points to avoid looking like a grandma
Days 2-6
Medium-style cut
●Medium layers●High layers with a rise in the front
Days 7-10
Gra-based cut
●Gradient bob●Neo mash
Days 11-14
Short-style cut
●Short layers●Two-section short
Days 15-18
Approach to gray hair
●Two examples of hiding gray hair●Two examples of making the most of white walls
Day 19
Approach to berming for different generations
Day 20
Blow-drying and ironing
Day 21
Makeup and fashion
Item Code
227393
Item Name
Relearn Senior Basic in 21 Days
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