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Productivity of 1.85 million yen through teamwork! A management system built from zero customers

Brand
HAIR MODE
Item Code

218965

Warrantey Period

No Warranty

Stock Quantity

3

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Item Description

Region-independent management
Ultra-dominant strategy for small stores only



Release date: June 25, 2021
Format: A5
Number of pages: 180

Average monthly productivity of over 1.3 million yen, 1.85 million yen in busy months!

We'll reveal the mechanisms of "Capro," which achieves astounding productivity as a team!

Capro, a beauty salon in Kuwana City, Mie Prefecture, achieves "high productivity," "ease of working for women," and "high ratio of loyal customers."

All the know-how for increasing productivity that can be implemented immediately in any area of the country, even if you have no customers, all in one book.

【CONTENTS】


■CHAPTER 0 "Common sense" and "uncommon sense" of a salon with a "productivity of 1.85 million yen"
・No decrease in revenue even during the COVID-19 pandemic. Both sales and productivity increased
・No quotas, no target figures. Self-activating salon system
・No waiting time. Ultra-precise time control
・No nonsense conversation. Communicate with the customer's hair and scalp
・Not limited to a particular region. From zero to 1 million yen productivity in 2 months
・High salary system that is comparable to that of general companies
・Work with a clear distinction. The salon is closed 2 days a week
・No male staff. A salon with only female staff
・No supporting roles in the salon. Everyone is the main character

■CHAPTER 1 Strategies for high-productivity salons
・Clarify your main target
・Increase unit price by focusing on course menus
・Complete course menus in 2 hours
・Super dominant strategy and streamline operations
・Insist on "small stores and semi-private rooms"
・Assistants (care therapists) increase customer satisfaction
・Increase in-store sales ratio with your own brand

■CHAPTER 2 Attracting customers for high-productivity salons
・How to become a customer favorite
・Establish a salon with loyal customers
・Create a salon that meets the needs of your main target
・Research the area where you want to open a store
・Use the web as a means of attracting customers
・Stick to your policy without fear of losing customers
・Create mechanisms to increase the rate at which new customers return

■CHAPTER 3 Unit price and services of a highly productive salon
・Capro menu composition
・Course proposals are good for all three parties (customer, salon, staff)
・2-hour operation regardless of who is in charge
・Minimum standard is "hourly rate of 1000 yen or more for 10 minutes"
・Continuously improve the menu
・Menu that achieved productivity of 1.85 million yen
・Only products that are gentle on hair and scalp are handled in the salon
・Make the salon memorable by creating a salon from the customer's perspective
・Produce a story from the time the salon arrives to the time the customer leaves the salon

■CHAPTER 4 Store sales of a highly productive salon
・Store sales sell "value" not "things"
・Why we insist on original products
・Staff members are involved in product development in their areas of expertise
・Not explaining to customers is "bad"
・Collaboration to eliminate unevenness in proposals
・Salon inventory is limited to what is necessary

■CHAPTER 5 Work style reforms at highly productive salons
・Clarifying the division of roles between the owner and staff
・The secret to recruitment
・How to increase staff retention
・Realizing a pay system that exceeds the general corporate standard
・Introducing a two-day holiday per week system
・Accommodating diverse work styles
・Promoting IT in salons
・Promoting "work satisfaction reforms"

■CHAPTER 6 Human resource development at highly productive salons
・Breaking the myth that "people don't develop" in the beauty industry
・Capro's education policy
・Establishing a career path and evaluation system
・Positions develop people
・Results of introducing the sister system
・Making staff imagine second and third careers
・The mindset for "hiring people" and "developing people"

■COLUMN 1 It is the management's responsibility to quit due to "rough hands"
■COLUMN 2 Messages to employees in plain words
■Appendix Special release of Capro's customer service manual
Item Code
218965
Item Name
Productivity of 1.85 million yen through teamwork! A management system built from zero customers
Brand
HAIR MODE
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[Contact]

BEAUTY GARAGE Inc. Sales department-Customer experience team
EMAIL：global-info@beautygarage.jp
TEL：03-5758-1422 （+81-3-5758-1422）